Craft Beer Sales Specialist

3 weeks ago

Edmonton, Alberta, Canada Big Rock Brewery Full time

About the Role

We are seeking a highly motivated and experienced sales professional to join our team as a Territory Sales Representative for our craft beverages in Western Canada. As a key member of our sales team, you will be responsible for driving sales growth and building strong relationships with our customers in the designated territory.

Key Responsibilities

  • Meet or exceed territory sales objectives to achieve personal, divisional, and corporate objectives.
  • Contribute to the organization's ability to innovate and expand the market by growing the consumer's imagination in how and in what circumstances they should consume our products.
  • Build and sustain customer relationships and trust while growing their passion for our products.
  • Service and support all on-premise and retail accounts, manage current portfolio, and anticipate and respond to customer/consumer needs and expectations in the assigned territory by conducting on-site sales visits with both new and existing customers.
  • Effectively manage and minimize stale date products and check product expiry dates regularly.
  • Plan and execute on-premise, retail, and consumer programs.
  • Develop and maintain a Category Management Strategy for all accounts, plus executing cooler re-aligns.
  • Focus on product placement, inventory management, execution of POS, and merchandising with a commitment to the fact-based selling approach.
  • Create independent/specific sales programs for individual retail and on-premise customers while keeping focused on provincial and corporate objectives.
  • Create territory planning and strategizing to meet or exceed sales and financial objectives.
  • Analyze and report on territory sales performance on a monthly basis to assist with planning and strategizing to meet or exceed sales and financial targets.
  • Plan, execute, and follow up sales and promotions in an efficient and innovative fashion.
  • Complete administrative duties on time, such as quarterly, monthly, and weekly call plan trackers, customer visit trackers, customer account trackers, pricing surveys, expenses, etc.

Requirements

  • Minimum of 3 years of direct sales experience in sales, consumer goods, or related industry.
  • Knowledge of the Vancouver craft beer market region is an asset.
  • Solid experience in opportunity qualification, pre-visit planning, call control, account development, and time and territory management.
  • Demonstrated success in sales with achievement in volume and profitability.
  • Category management experience is an asset.
  • Creative with basic knowledge of marketing concepts.
  • Demonstrated ability to convert prospects and close deals while maintaining established sales quotas.
  • Professional demeanor, selling style, and appearance.
  • Strong knowledge of retail sales principles, methods, practices, and techniques.
  • Strong problem identification and objection resolution skills.
  • Able to build and maintain lasting relationships with customers.
  • Exceptional verbal communication and presentation skills.
  • Proficiency with English Language.
  • Strong written communication skills.
  • Self-motivated, with high energy and an engaging level of enthusiasm.
  • Able to perform basic calculations and mathematical figures.
  • Ability to work individually and as part of a team.
  • High level of integrity and work ethic.
  • A valid Driver's License.

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