Digital Advertising Specialist

3 days ago


Toronto, Ontario, Canada Carbon, Inc. Full time

About Carbon, Inc.

We're a global company dedicated to simplifying the path to success for ecommerce sellers by removing barriers and streamlining their online journey. Our innovative suite of software tools and resources empowers entrepreneurs at every stage, helping them excel in today's competitive landscape.

As pioneers in the marketplace ecosystem, we collaborate with industry leaders like Amazon, Walmart, Alibaba, and more, driving growth, maximizing profitability, and enabling businesses to scale intelligently. With strategic alliances and cutting-edge solutions, we foster long-term success for our clients and partners.

The Opportunity (Hybrid - Remote)

We're seeking an experienced Media Planner to develop and execute data-driven media plans on Amazon's Demand-Side Platform (DSP). You'll play a key role in designing and optimizing programmatic advertising strategies to reach target audiences, drive brand awareness, and achieve revenue growth.

As a strategic thinker with a strong analytical mindset, you'll work closely with internal teams and clients to ensure media plans align with business objectives. If you're passionate about programmatic advertising, data-driven decision-making, and driving measurable impact, this is the ideal opportunity for you.

Your Impact

  • Media Planning & Strategy: Develop Amazon DSP media plans by aligning targeting strategies, ad formats, and budgets with client goals while leveraging first-party and third-party data to drive performance. Provide guidance on best practices to maximize reach, engagement, and conversions.
  • Campaign Execution & Optimization: Oversee the implementation of Amazon DSP campaigns, ensuring flawless execution and continuous optimization through data analysis, A/B testing, and refined bidding strategies.
  • Performance Analysis & Reporting: Track key metrics like ROAS, CTR, CVR, and viewability, presenting performance reports with actionable insights. Work with analytics teams to refine attribution models and measure incremental impact.
  • Collaboration & Stakeholder Management: Partner with internal teams – including sales, account management, and creative—to align media plans with broader marketing strategies while educating clients on Amazon DSP capabilities and industry trends. Stay ahead of advertising innovations and competitor strategies.

Key Qualifications

  • Amazon DSP & Programmatic Expertise: 3+ years of experience in media planning, programmatic advertising, or Amazon DSP campaign management, with a strong understanding of Amazon's advertising ecosystem, audience targeting, bid strategies, and measurement tools.
  • Analytical & Data-Driven Approach: Proficiency in analyzing campaign performance metrics and using reporting tools like Amazon DSP Console, Amazon Marketing Cloud (AMC), and other analytics platforms to drive optimization.
  • Communication & Strategy: Ability to craft compelling media plans, present strategic recommendations, and educate stakeholders on programmatic best practices through strong storytelling and presentation skills.
  • Problem-Solving & Adaptability: A proactive approach to troubleshooting campaign challenges, improving efficiencies, and adapting to evolving programmatic trends.

Bonus Skills

  • Experience with Amazon Marketing Cloud (AMC) and advanced audience insights.
  • Familiarity with additional programmatic platforms (e.g., The Trade Desk, DV360) and omnichannel advertising strategies.
  • Knowledge of ecommerce and direct-to-consumer (DTC) marketing strategies.

Perks & Benefits

As an early member of our team, you'll receive competitive compensation, extended health benefits, flexible paid time off, and a laptop conveniently delivered to your door to get you started and set up for success.



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