Digital Marketing Strategist

1 week ago

Markham, Ontario, Canada Clearoute Full time
About Clearoute Inc.

We are a full-service consultancy helping businesses grow through various offerings, including branding, marketing, web development, and consulting. Our experience spans over 25 years, making us a trusted growth partner for our clients. We prioritize employee growth and learning, providing significant exposure to diverse industries and flexibility within their roles to focus on their passions and strengths.

Job Description:

We seek an experienced Digital Marketing Strategist to lead social media campaigns for our clients across nonprofit, charity, and for-profit sectors. This role involves developing impactful social strategies, collaborating closely with PR agencies, managing influencer partnerships, and driving engagement to build brand communities. Knowledge of the Muslim audience is a plus, as we serve clients with unique needs in this demographic.

Key Responsibilities:

  • Develop and execute strategic social media plans tailored to client objectives, ensuring consistent, high-quality engagement across all platforms.
  • Partner with Clearoute's content and creative teams to produce engaging, shareable content that reflects each client's mission and brand voice.
  • Maintain a robust content calendar that ensures timely, relevant posts aligned with audience interests and client goals.
  • Build and manage relationships with PR agencies to amplify client brands through joint media efforts and storytelling.
  • Identify and coordinate collaboration opportunities with complementary brands to extend reach and drive engagement.
  • Develop and manage influencer partnerships to boost brand visibility and audience engagement. Oversee contracts, content deliverables, and performance metrics for influencer campaigns.
  • Cultivate engaged online communities, encourage user-generated content, and enhance brand advocacy.
  • Act as the brand voice in digital spaces, responding authentically to inquiries, feedback, and relevant conversations.
  • Ensure a strong, consistent voice that aligns with each client's identity and objectives across all social media interactions.
  • Plan and launch organic and paid campaigns on platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter, optimizing for engagement, reach, and fundraising goals.
  • Collaborate with cross-functional teams to support campaign objectives, track performance, and adjust strategies as needed.
  • Monitor brand mentions, conversations, and trends to inform strategy and enhance engagement opportunities.
  • Provide recommendations and respond effectively to trending topics, community feedback, and timely issues.

Qualifications:

  • 5+ years in social media marketing, ideally within an agency or with nonprofit/charity clients.
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proficiency in social media management, community building, and content creation tools.
  • Strong analytical skills with the ability to derive insights and make data-driven recommendations.
  • Proven track record in managing influencer collaborations and working closely with PR agencies.
  • Excellent written and verbal communication skills.
  • Experience with paid social campaigns and budget management.

Additional Preferences:

  • Experience working with the Muslim audience is highly desirable.
  • Familiarity with analytics platforms like Sprout Social, Hootsuite, or similar.

Salary Range: $80,000 - $120,000 per year, depending on experience. Benefits include dental care, extended health care, on-site gym, on-site basketball court, free or discounted food, free on-site parking, paid time off, and company events. Clearoute Inc. is an equal opportunity employer, encouraging candidates from all backgrounds to apply.

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