Product Manager
1 week ago
At BMO, we're committed to creating lasting, positive change for our customers, our communities, and our people. As a Product Manager - Value Proposition, you'll play a key role in leading the development and execution of strategic initiatives that empower our customers to achieve real financial progress.
Key Responsibilities:- Develop and execute strategic initiatives that drive business growth and customer engagement.
- Collaborate with cross-functional teams to identify and leverage emerging trends and use cases in digital financial product development.
- Conduct thorough competitive benchmarking to highlight product strengths and gaps, translating insights into strategic initiatives.
- Develop robust business cases by assessing market needs, exploring potential solutions, and evaluating ROI.
- Recommend and manage product lifecycle strategies, from initial conception to delivery, ensuring continuous alignment with overarching business objectives.
- Build connected go-to-market strategies, implement novel marketing tactics, and build and maintain cross-functional relationships to influence change in our business outcomes.
- Craft compelling narratives that showcase the value proposition of product features and deliver these messages through integrated campaigns across multiple channels and in-product experiences.
- Collaborate with Marketing to create and execute strategic marketing plans, including offers and campaigns that drive customer engagement and product growth.
- Lead the execution of strategic initiatives, ensuring alignment and flawless delivery across all touchpoints.
- Work closely with product, marketing, digital, risk, sales enablement, legal, compliance, and external partners to bring the right value proposition, positioning, messaging, channel strategy, and growth plans to life.
- Monitor key product performance metrics, identify trends, and develop actionable strategies to optimize outcomes.
- Support and manage change initiatives, with a focus on execution, sustainment, and continuous improvement to enhance customer experience.
- 5-7 years of experience in Strategy, Consulting, and/or Project Delivery roles within customer-focused industries.
- Strong knowledge of banking product management and industry-specific regulatory requirements.
- Proven experience in executing customer strategies and value propositions, especially those requiring coordination and project management across the organization with multiple key stakeholders.
- Prior experience in retail and business banking is an asset.
- Master's Degree (MBA preferred).
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you're passionate about creating lasting, positive change for our customers, our communities, and our people, we encourage you to apply.
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