Marketing Portfolio Activation Lead

1 month ago

Mississauga, Ontario, Canada PepsiCo Full time
Marketing Portfolio Activation Lead Overview We are seeking a Marketing Portfolio Activation Lead to oversee the Quaker portfolio's in-store activation. This role reports to the Senior Director of Marketing - Quaker. As a change leader and influencer, this person will be responsible for driving short and long-term growth across the Quaker portfolio. What You Can Expect from Us: • Competitive compensation and comprehensive benefits designed to fit your unique needs • A dynamic and inclusive culture that promotes you to bring your whole-self to work • Inspiring positive change for people and the planet with sustainability goals • A supportive team that will encourage your professional growth and development Responsibilities: • Lead the strategic planning process for the in-store activation of the Quaker portfolio, developing strategies and opportunities consistent with brand positioning and equity • Lead development and execution of in-store portfolio programs – conception, alignment, execution, and post-game • Collaborate with PFC's Digital and CRM team to optimize and leverage • Wire & collaborate with the PFC Shopper Marketing and Quaker US teams to align priorities and share best practices Qualifications: • Minimum of Bachelor's Degree (Business degree preferred) • Proven strategic thinking skills • Strong problem-solving and sound business judgment; ability to anticipate issues and resolve them Why Work at PepsiCo: At PepsiCo, you're invited to be a part of a global team of innovators who make, move, and sell products enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone's welcome. Here, you can dare to be yourself. No matter who you are or where you're from, you can influence the people around you and the world at large. By showing up, you'll have the opportunity to learn, develop, and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

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