Performance Marketing Manager
2 weeks ago
We are a certified B corporation dedicated to providing premium organic skin care products and exceptional service to leading salons, spas, and retail customers. Our commitment to sustainability and social responsibility makes us an attractive employer for those who share our values.
Job OverviewAs a Growth Marketing Manager at Eminence Organic Skin Care, you will be responsible for developing and implementing multi-channel growth strategies to drive customer acquisition and increase conversions. Reporting to the Director of Digital Marketing, you will oversee a team focused on expanding online reach, optimizing Customer Lifetime Value (CLV), and increasing ecommerce traffic and conversions.
About the RoleThis is a senior-level position that requires extensive growth marketing expertise, strong business acumen, and solid skills in data analysis and insights gathering. You will collaborate across departments to drive customer acquisition, optimize lead-to-customer processes, and support retention initiatives.
- Develop and implement multi-channel growth strategies to drive customer acquisition and increase conversions.
- Analyze growth metrics (CPA, CLV, etc.), collaborating with an analyst to generate insights that inform strategic growth opportunities.
- Set and oversee paid media budgets, participate in retail sales forecasting, and support media planning to optimize ROI.
The successful candidate will be responsible for:
- Leading testing initiatives, A/B testing, and experiments with new growth channels to enhance performance.
- Managing influencer marketing, partnering with the Digital Content and Public Relations teams to leverage influencer collaborations for brand awareness and sales growth.
- Creating and managing digital campaigns across paid, organic, and social channels, ensuring alignment with overall growth objectives.
To be considered for this role, you should have:
- 8+ years of digital and growth marketing experience, with at least 5 years in a team management role.
- Proven success in developing and implementing growth-focused digital marketing strategies.
- Strong leadership abilities with a record of building and managing high-performance teams.
We offer a comprehensive benefits package, including extended health, health spending account, wellness program, green transportation incentive, and various paid time-off options available from your first day. We also offer focus on professional development, 1:1 meetings with your leader, tuition assistance program, and length of service rewards.
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