Analytics Director, Media Intelligence

7 days ago

Montreal, Quebec, Canada Tbwa ChiatDay Inc Full time

Tbwa Chiat/Day Inc is a global advertising agency that offers a wide range of services including creative strategy, media planning, and data analysis. We pride ourselves on our collaborative approach and dedication to innovation.

As the Senior Director, Media Intelligence, you will be responsible for leading the agency's media intelligence specialty in the Insights, Data and Intelligence practice. This includes developing measurement frameworks, delivering data-driven strategies, and integrating innovative tools to optimize client campaigns. You will partner with cross-functional teams to provide actionable insights that inform business and communication strategies.

The role requires a deep understanding of performance measurement, data analytics and research methodologies across multiple channels, including digital, media, and social platforms.

Key Responsibilities

  • Define and implement best practices for measurement, analytics, and insights across all client programs.
  • Lead the development and execution of data-driven strategies to enhance campaign effectiveness and business impact.
  • Serve as a senior strategic advisor to clients and internal teams on data and measurement-related matters.
  • Develop and oversee performance measurement frameworks, including KPIs, benchmarks, and reporting structures.
  • Analyze media, digital, and social performance data to generate insights that drive strategy and optimize results.
  • Utilize a variety of research and analytics tools to track trends, measure campaign success, and forecast performance.
  • Identify and implement innovative data solutions, technologies, and methodologies to enhance measurement capabilities.
  • Collaborate with technology partners to enhance the agency's data and intelligence offerings.
  • Stay ahead of industry trends in AI, predictive analytics, and emerging measurement tools.
  • Mentor the team of data analysts, researchers, and measurement specialists.
  • Work closely with account teams, creative, and strategy departments to ensure data-driven decision-making.

Qualifications & Experience

  • 5 - 10 years of experience in data analytics, measurement, or intelligence, preferably within a communications, marketing, or media agency.
  • Proven expertise in developing measurement frameworks and interpreting complex data to inform business decisions.
  • Strong knowledge of digital analytics, media measurement, social listening, and research methodologies.
  • Hands-on experience with analytics platforms such as Brandwatch, Meltwater, Cision, Sprinklr, Google Analytics, Looker Studio, Power BI and other data intelligence tools.
  • Demonstrated ability to communicate complex data insights to senior executives and non-technical stakeholders.
  • Strong problem-solving skills and the ability to manage multiple projects in a fast-paced environment.
  • Bachelor's or Master's degree in Data Science, Statistics, Marketing Analytics, Business Intelligence, or a related field.

Benefits

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • A dynamic and collaborative work environment.
  • Access to cutting-edge technology and tools.

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