Marketing Automation Expert
2 weeks ago
We are looking for a rockstar Salesforce Marketing Cloud (SFMC) Developer to join our growing team. As part of the Product and Technology team, you will be responsible for developing customized solutions, analyzing project objectives, creating email journeys, and troubleshooting errors.
Key Responsibilities- Develop and implement SMS and email automation solutions using Salesforce Marketing Cloud.
- Design and execute complex marketing campaigns to drive customer engagement and retention.
- Work closely with the product team to understand business requirements, translating them into technical solutions.
- Ensure that SFMC meets brand guidelines and complies with data and privacy regulations.
- Accountable for ensuring marketing requirements are delivered in partnership with Product and Technology.
- Implement established best practices and identify opportunities and new strategies/tactics to improve programs.
- Track and analyze all programs against business goals and objectives.
To be successful in this role, you must have:
- 5+ years of experience in SFMC, specifically:
- Configure and set up data models (data extensions, shared data extensions, Contact model).
- Translating business needs into automated processes/journeys using different activities in Automation Studio and Journey Builder.
- Create dynamic, personalized marketing assets using various scripting languages.
- Build Marketing Cloud web experience (data forms, custom preference pages).
- Explain subscription management.
- Work through and resolve scenarios using REST and SOAP API.
- Understanding (experience preferred) of Email / ISP Domain Health Management.
- Exceptional communication skills and extensive technical SFMC and data experience.
- Experience with HTML, CSS, AMPscript, SQL, SSJS proficiency required, WXProxy nice to have.
- Comfort working within multiple marketing tech stacks, cross-department collaboration, and highly technical teams.
- SFMC Developer Certification is a must, SFMC Consultant nice to have.
- Understanding of MC Connect and data exchange between SFMC and SF required.
- Experience with Sales Cloud is a must, CDP nice to have.
- Experience with SF Support.
O2E Brands has been named one of Canada's Best Workplaces 14 times. We value diversity and inclusivity—accommodations available upon request.
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