Digital Marketing Strategist

7 days ago


Edmonton, Alberta, Canada Durabuilt Windows & Doors Full time

We are seeking a highly skilled Digital Marketing Strategist to drive our digital marketing efforts and lead generation initiatives. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with our business growth objectives.

Key Responsibilities:
  • Develop and execute high-impact, multi-channel paid media campaigns to generate high-quality leads at scale
  • Design, test, and optimize landing pages for maximum conversion rates using data-driven CRO tactics and continuous improvement
  • Oversee and implement advanced SEO strategies, including technical SEO, content marketing, and backlink acquisition to drive organic lead generation
  • Build segment-specific digital engagement strategies for distinct customer types, including builders, homeowners, dealers, and commercial partners

You will be accountable for delivering measurable lead generation, marketing-attributed revenue, and high-converting digital experiences. This means no outsourcing strategy decisions—you must own, execute, and refine.



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