Marketing and Business Growth Coordinator

24 hours ago

London, Ontario, Canada ZSA Legal Recruitment Full time

ZSA Legal Recruitment is seeking a skilled Marketing and Business Growth Coordinator to join our Toronto office. As a key member of our team, you will be responsible for supporting marketing and business development initiatives within specific practices and industry groups.

About the Company

Our boutique law firm attracts top talent and operates in the areas of Tax, Corporate, Estate and Trust, and Family Law. We have offices in Toronto, Calgary, and Vancouver and are growing rapidly.

Key Responsibilities:

  • Managing all aspects of targeted marketing activities, including trade shows, client events, organizational affiliations, and sponsorships.
  • Providing support for digital marketing campaigns and initiatives, as well as external communications.
  • Developing strategic plans to identify opportunities to promote the practices, increase visibility, and position the brand in several markets.
  • Ensuring website and marketing content is current.
  • Coordinating and assisting in the development of custom pitches, RFPs, and other marketing collateral for new business interest groups and client meetings.
  • Assisting with the assembly, organization, and put up and take down for all trade shows, client meetings, conferences, and any other client-related events as needed.
  • Supporting a group of select lawyers to prepare for business development meetings, trips with prospects, and being the liaison for all business development activities as required.
  • Identifying client targets, preparing appropriate collateral, and market intelligence.
  • Deepening existing client relationships, expanding the client base, and increasing the visibility of the brand in the market and legal community by conducting and analyzing research and competitive analysis.
  • Expanding and driving social media engagements across practice teams and identified lawyers (e.g., LinkedIn, associations).

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