Marine Marketing Professional

2 weeks ago

Montreal, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Marketing Strategist to join our Marine Group team. As a key member of our marketing team, you will play a crucial role in elevating our brands through strong last mile marketing strategies, campaigns, and brand activations that aim to fuel demand for our powersport products.

Key Responsibilities
  • Develop 360-degree last mile marketing strategies tied to market reality and business priorities.
  • Develop last mile, dealer content, and promotional assets based on business priorities for the year, taking into account Marine's marketing strategies and go-to-market plan.
  • Ensure integration with the overarching holistic plan for the Marine brands (Sea-Doo, Manitou, and Alumacraft), including aligning objectives, strategies, tactics, and KPIs.
  • Lead creative projects in collaboration with agencies and key stakeholders, including briefing, creative development, production, in-market, and postmortem.
  • Actively participate in developing brand content (videos, photos, promotional material, social posts, website content, dealer tools, etc.).
  • Ensure all content strictly complies with visual brand identity guidelines and ensures a consistent appearance of the brand throughout its global channels and funnels.
  • Bring innovative ideas to elevate consumer experience rooted in Marine branding and values.
  • Manage and coordinate projects on budget, within resources, and on time.
  • Build strong connections and collaborate with key stakeholders inside and outside the organization.
Requirements
  • Bachelor's degree in marketing, communications, business, or a related field.
  • Experience in managing a budget in support of marketing and event plans.
  • Excellent ability to develop and communicate marketing strategy and plans.
  • Ability to produce marketing messages with internal and external stakeholders outside Quebec or unilingual English on a daily basis.
  • Superior time management and organizational skills to manage timelines as well as balance coordinator duties along with additional expectations.
  • Excellent problem-solving skills and a high level of attention to detail.
  • Strong project and change management experience.
  • Creative and passionate about strong brand image.
  • Result-driven, with strong analytical skills.
  • Experienced in brief writing and providing clear and actionable feedback.
  • Rigorous, organized, and detail-oriented.
  • Good at multitasking and managing projects.
  • Comfortable working in a fast-paced environment.
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; it's about the journey.

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