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Digital Marketing Strategist

2 months ago

Markham, Ontario, Canada Sienna Senior Living Full time
About Sienna Senior Living

We are a leading owner and operator of seniors' residences in Canada, committed to providing care, support, and services to our residents and their families. Our mission is to empower our team members to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to lead the planning and execution of cohesive digital marketing initiatives to drive top of funnel lead generation and brand awareness. The successful candidate will work collaboratively with our Sales team to develop omni-channel marketing strategies and manage the relationship with our digital marketing agency.

Key Responsibilities
  • Lead the planning and execution of digital marketing initiatives to drive lead generation and brand awareness
  • Work collaboratively with Sales team to develop omni-channel marketing strategies
  • Manage the relationship with digital marketing agency
  • Oversee the digital creative process, ensuring assets are delivered on time and initiatives launch on schedule
  • Lead digital marketing planning and calendar management for both paid and owned channels
  • Own social channel strategy, management, and execution
  • Utilize data analytics tools and techniques to measure efficiency and effectiveness of digital marketing
  • Partner with internal colleagues and external vendors to optimize digital assets for the organization
  • Closely monitor digital marketing trends and strategies and competitive landscape
Requirements
  • University Degree or College Diploma in Business, Marketing, or other
  • ~5+ years of relevant work experience in digital marketing campaign management and social channel management
  • Exceptional project management skills with strong attention to detail
  • Strong ability to prioritize multiple projects
About Us

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. We offer a welcoming culture that values diversity and differing perspectives, experiences, and beliefs. Our benefits program includes Health & Dental benefits, and we offer a Hybrid Work Model with 3x a week working at our corporate head office in Markham, ON.