Digital Content Manager

1 month ago


Montreal, Quebec, Canada GardaWorld Full time
About the Role

GardaWorld is seeking a highly skilled Digital Content Manager to join our Global Marketing Team. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement, leads, and conversions across various digital platforms.

Key Responsibilities
  • Plan and execute a content strategy that aligns with our business goals and objectives, working closely with the Director, Growth Marketing and other stakeholders.
  • Develop a full-year editorial calendar that supports global marketing campaign goals, organic traffic, and overall brand objectives.
  • Collaborate with agency partners, creative teams, and internal stakeholders to create high-quality content that meets our objectives.
  • Optimize and repurpose existing content to meet SEO best practices, working with the Growth, Analytics, and Performance teams.
  • Utilize advanced analytics tools to measure the impact of content strategies and make data-driven decisions.
  • Create content that generates leads across various channels and formats, using the appropriate brand voice and SEO best practices.
  • Conduct research and interviews with subject matter experts to brainstorm topics and establish key messages for B2B industry and technology content.
  • Review content performance according to objectives and KPIs established with the Growth Marketing team.
Requirements
  • Bachelor's degree in communications, marketing, or a related discipline, or relevant experience.
  • 8+ years of proven work experience in writing, copy editing, and proofreading, creating and adapting B2B digital and print content.
  • Portfolio of published work.
  • Excellent verbal and written communication skills, full English and French proficiency.
What We Offer
  • Competitive salary.
  • Group insurance.
  • Group Registered Retirement Savings Plan (RRSP) with employer contribution.
  • Access to a gym located at our head office.
  • Cafeteria offering delicious lunches.
  • Free parking at the office.
  • Managers who care about the well-being of their employees.
  • Take advantage of professional development opportunities, including access to industry conferences and training sessions.


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