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Digital Marketing Leader

1 week ago

Ottawa, Ontario, Canada Promote Project Full time

Company Overview

Promote Project is a leading provider of AI-powered digital marketing solutions for small and medium-sized businesses (SMBs). Our mission is to empower SMBs with cutting-edge technology and local marketing expertise.

Salary

$57,500 - $107,500 per year (Canadian Dollars)

About the Role

We are seeking an experienced Product Owner - SEO to lead the development and enhancement of our LocalSEO product. As a key member of our team, you will play a pivotal role in transforming how our clients optimize their digital presence effectively.

Your main focus will be on steering the development and enhancement of our LocalSEO product, working at the intersection of technology and marketing. You will interface with internal stakeholders, clients, and external business partners to gather and prioritize business, functional, and technical requirements.

You will drive the vision and strategy for the LocalSEO product, reflecting current trends to keep us competitive and scalable. You will analyze and refine SEO processes, reducing manual efforts and automating operations where possible.

You will develop and maintain detailed roadmaps and functional specifications, ensuring alignment with overall business goals. You will collaborate with teams across the company, including Customer Success, Sales, and the broader Delivery team, to ensure seamless implementation and optimization of SEO strategies.

To succeed in this role, you will need:

  • 3-5 years of experience as a Product Owner or in a similar role with a strong focus on SEO and digital marketing technologies.
  • A proven track record in leading SEO projects, with a deep understanding of SEO practices, including keyword research, link-building, content strategy, and analytics.
  • Experience in product management methodologies and tools, capable of prioritizing development activities effectively.
  • Strong leadership capabilities, with experience managing cross-functional teams in a dynamic, fast-paced environment.
  • Excellent analytical, organizational, and communication skills.
  • CSPO or equivalent certification; additional qualifications in UX/UI are a plus.

Benefits

We offer a range of benefits to support your career growth and well-being:

  • A remote-first work environment, open to candidates who can work between 9 am- 5 pm EST.
  • 3 weeks paid vacation + 5 paid personal days.
  • Stock options in a YC-backed start-up.
  • Virtual social events: coffee chats with your colleagues and weekly happy hours.