Content Marketing Strategist

2 weeks ago

Toronto, Ontario, Canada CB Canada Full time
About the Role

We are seeking a highly skilled Content Marketing Strategist to join our team at CB Canada. As a Content Marketing Strategist, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement, leads, and revenue for our organization.

Key Responsibilities
  • Content Strategy Development: Develop a content marketing strategy that aligns with our business objectives and resonates with our target audience.
  • Content Creation: Create high-quality, engaging content across various formats, including blog posts, social media, email, and more.
  • Content Distribution: Develop and execute a content distribution plan that reaches our target audience and drives engagement.
  • Analytics and Reporting: Track and analyze content metrics to measure the effectiveness of our content marketing efforts and make data-driven decisions.
  • Collaboration: Work closely with cross-functional teams, including sales, marketing, and product, to ensure alignment and maximize the impact of our content marketing efforts.
Requirements
  • 5+ years of experience in content marketing, with a proven track record of success in developing and executing content marketing strategies.
  • Excellent writing and communication skills, with the ability to create high-quality content that resonates with our target audience.
  • Strong analytical skills, with the ability to track and analyze content metrics and make data-driven decisions.
  • Experience with content management systems, including WordPress and Pardot.
  • Ability to work independently and as part of a team, with a strong sense of accountability and time management.
Preferred Qualifications
  • Experience with SaaS technology, including vendor management systems.
  • Software/technology thought leadership creation experience, with a strong understanding of the latest trends and best practices in content marketing.
  • Ability to create creative social content and campaigns, with a strong understanding of social media platforms and their respective audiences.
About CB Canada

CB Canada is a cloud-based vendor management system (VMS) designed to enable automation, control, and optimization of your changing workforce. We bring non-employee and employee data together to unlock the full potential of your strategic workforce and deliver our customers a tangible competitive advantage.

We are a fast-paced work environment that will appeal to someone wanting to work on high-impact projects and have real responsibility and accountability for outcomes. There is a strong and supportive team dynamic and company culture which works together towards result-focused goals. New and innovative ideas that improve the core software platform, products and deliver superior customer value are welcomed.

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