Dynamic Marketing Strategist for Innovative Gaming Company

1 week ago

Toronto, Ontario, Canada BLACKLYTE Full time

At Blacklyte, we are pioneers in the entertainment industry, leveraging innovative technology to push boundaries and drive growth. As a dynamic gaming company, we have established strategic partnerships with BLAST CS Premier, R6 Major, RED BULL HOME GROUND, and CDL Major 3.

We are seeking an experienced Senior Omni-Channel Marketing professional to lead and execute our omni-channel marketing efforts, focusing on influencer strategy, promotions, social media, and performance marketing.

About Us

Blacklyte is a high-growth organization that values diversity, creativity, and collaboration. Our dynamic team comprises multiple businesses and brands spanning the gaming, furniture/decor wholesale and retail industries.

Job Overview

The ideal candidate will have a strong background in managing multiple digital touchpoints, driving brand growth through both organic and paid strategies, and overseeing project management with tools like Jira and Notion.

Key Responsibilities:

  • Influencer Strategy & Execution: Develop and implement influencer marketing strategies, including identifying key influencers, managing relationships, and driving contract negotiations for partnerships.
  • Promotion & Campaign Development: Plan and execute promotional campaigns across various channels, ensuring alignment with brand goals and customer engagement strategies.
  • Social Media & Content Strategy: Develop and manage the social media content calendar across platforms (Instagram, Facebook, TikTok, etc.), ensuring a cohesive brand voice and presence while meeting performance targets.
  • Performance Marketing: Oversee paid media efforts, including budgeting, performance analysis, and optimization to meet KPIs.
  • Brand Management: Collaborate closely with the brand team to ensure consistency across all channels, ensuring that messaging aligns with overall brand strategy and goals.
  • Online Promotion & E-Commerce: Drive online promotional strategies that engage and convert customers across e-commerce platforms and digital marketplaces.
  • Partnership Contract Review: Review and manage partnership contracts to ensure terms align with company goals and legal requirements.
  • Budget Management: Oversee and manage the social media and influencer marketing budget, ensuring that spend aligns with performance targets and overall marketing goals.
  • Project Management: Use tools like Jira and Notion to manage omni-channel marketing projects from inception through execution, ensuring deadlines are met and cross-functional teams are aligned.
  • Off-line Event Support: Supporting the marketing team to successfully and effectively manage off-line events and promotions.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in omni-channel marketing, with a strong focus on social media, influencer marketing, and digital campaigns.
  • Proficient in performance marketing tools (e.g., Google Analytics, etc.).
  • Strong project management skills with experience using tools like Jira and Notion.
  • Excellent communication and organizational skills.
  • Experience managing budgets and optimizing spend based on performance metrics.
  • Proven ability to work cross-functionally and lead marketing initiatives across multiple teams.
  • Initiative is a must and the ability to work both individually and in a team environment.

Why Join Blacklyte?

As a member of our team, you can expect a competitive compensation package, extended healthcare, paid vacation days, paid sick leaves, a welcoming and diverse culture, onsite gym facilities, free snacks and coffee, and regular company events.

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