Digital Growth Strategist

2 weeks ago


Toronto, Ontario, Canada Creative Niche Full time

We're a forward-thinking company that prioritizes user security and simplicity. Our brand is known for its friendly approachability and dedicated customer base.

Job Description
  • We're seeking a skilled Digital Growth Strategist to drive the expansion of our mobile app (iOS and Android) and web/desktop app across all regions.
  • You'll develop and execute comprehensive marketing strategies, focusing on user acquisition, engagement, and retention for both iOS and Android platforms.

Lifecycle Marketing: Manage and optimize lifecycle marketing campaigns (push notifications, email, in-app messaging) to improve retention and customer lifetime value.

App Store Optimization (ASO): Optimize app store presence through ASO, including keyword research, creative testing, and conversion rate optimization.

Cross-Functional Collaboration: Collaborate closely with UX, product, and engineering teams to enhance onboarding, engagement, and re-engagement flows within the mobile app.

Performance Analysis: Analyze performance metrics (mobile analytics, app store data) to inform strategy, identify opportunities for improvement, and conduct A/B testing.



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