Digital Marketing Strategist

5 days ago


Greater Guelph Metropolitan Area, Canada Altruck International Truck Centres Full time
About the Role

We are seeking a strategic and results-driven Marketing Coordinator to join our Altruck International Truck Centres team.

This key marketing role involves executing campaigns that drive measurable results.

The ideal candidate will have a strong background in lead generation, vertical targeting, and email campaign management.

We are looking for someone with excellent analytical skills to interpret data and optimize marketing performance.

Main Responsibilities
  • Lead Generation & Campaign Management: Develop, execute, and optimize email marketing campaigns targeting key verticals to drive qualified leads and conversions.
  • Campaign Strategy & Vertical Targeting: Take the lead on targeting specific verticals and industries to ensure that our marketing efforts resonate with the right prospects.
  • Lead Conversion Optimization: Oversee the entire lead conversion cycle, from initial interest to final conversion, ensuring that marketing campaigns are effectively nurturing leads and moving them through the sales funnel.
  • Digital Marketing & SEO Management: Maintain and update the website, oversee SEO strategies, and manage all digital marketing initiatives across various platforms.
  • Social Media & Content Creation: Manage and optimize social media channels, including content creation, ad management, and regular posting.
  • Collaboration & Strategy: Work closely with the leadership team to align internal and external marketing initiatives with business objectives.

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