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Social Media Marketing Coordinator

2 months ago

Bedford, Quebec, Canada Tabrizi Rugs Full time
About the Role

We are seeking a highly skilled Social Media Coordinator to join our team at Tabrizi Rugs. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy to engage with our audience and drive brand awareness.

Key Responsibilities
  • Evaluate and Implement Communication Strategies

Develop and execute social media campaigns to promote our brand, products, and services. Conduct market research to stay up-to-date on the latest trends and best practices in social media marketing.

Prepare Written Content

Write and edit engaging content for our social media channels, including posts, tweets, and Instagram captions. Develop a content calendar to ensure consistent posting and maximize our online presence.

Conduct Surveys and Analyze Data

Collect and analyze data on our social media performance to identify areas for improvement and optimize our strategy. Conduct surveys to gather feedback from our audience and inform our marketing decisions.

Initiate and Maintain Contact with the Media

Build relationships with media outlets and influencers to secure press coverage and product placements. Develop a media kit to showcase our brand and products.

Develop a Portfolio of Marketing Materials

Create a portfolio of marketing materials, including social media assets, email newsletters, and website content. Ensure all materials are consistent with our brand identity and messaging.

Conduct Online Marketing and E-commerce Promotions

Develop and execute online marketing campaigns to drive traffic to our website and increase sales. Conduct market research to stay up-to-date on the latest trends and best practices in e-commerce marketing.

Maintain and Manage Digital Databases

Manage our social media databases to ensure accurate and up-to-date information. Develop a system to track and analyze our social media performance.

Write and Edit Press Releases and Communications Materials

Write and edit press releases, newsletter, and communications materials to promote our brand and products. Ensure all materials are consistent with our brand identity and messaging.

Requirements
  • Education

Bachelor's degree in Marketing, Communications, or a related field.

Experience

2 years to less than 3 years of experience in social media marketing or a related field.

Language

Fluent in English.

Work Hours

30 hours per week.