Data Storyteller

2 weeks ago

Toronto, Ontario, Canada dentsu Full time

About Us

Dentsu is a team of creatives, strategists, content creators and social media managers working directly with brands to deliver first-class, social media expertise. Our mission is to remind the world that there are humans behind brands.

Our culture is built on a foundation of collaboration, responsibility, and trust. We believe in supporting a progressive culture that allows you to feel at home, enjoy equal opportunities, and grow with us.

Job Description

We are seeking a highly adaptable and results-oriented Insights Analyst who thrives in a fast-paced virtual environment. You will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives.

Responsibilities:

  • Stay up-to-date with current and emerging trends, best practices, and relevant information pertaining to digital marketing.
  • Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
  • Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for our clients.
  • Craft compelling reports and presentations that effectively communicate your insights to the client.
  • Participate in quality control initiatives, data management best practices, and workflow optimization efforts.
  • Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department's position and contribute to achieving strategic business goals.

Qualifications

  • Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights.
  • Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
  • Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
  • A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
  • Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
  • The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
  • Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
  • The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights.
  • Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
  • The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Compensation Package

The salary range for this position is $60k-$75k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

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