Strategic Marketing Director

2 weeks ago


Toronto, Ontario, Canada TWI Foods Inc Full time
Job Description

We are seeking a highly skilled Strategic Marketing Director to join our team at TWI Foods Inc.

About the Role:

  • Analyze market research data to inform business decisions and improve competitiveness.
  • Develop and implement effective marketing strategies to promote our products and services.
  • Conduct economic or commercial surveys to identify potential markets and opportunities.
  • Collaborate with cross-functional teams to drive business growth and success.
  • Evaluate our internet presence and develop plans to enhance it.
  • Create promotional materials that showcase our brand and values.
  • Act as a spokesperson for the company, representing us at events and in public forums.
  • Assist in the preparation of brochures, reports, and other marketing materials.

Responsibilities:

  1. Maintain knowledge of industry trends and developments, staying up-to-date on the latest marketing techniques and tools.
  2. Lead the development of marketing campaigns, ensuring they align with our business objectives and target audience needs.
  3. Collaborate with colleagues to design and deliver engaging content, including social media posts, emails, and blog articles.
  4. Manage budgets and resources effectively, ensuring we maximize our return on investment (ROI).
  5. Analyze market data and competitor activity to identify opportunities for growth and improvement.

Support Programs:

  • Provide accessibility accommodations to ensure equal access to our products and services.
  • Offer mentorship, coaching, and/or networking opportunities to support employees' professional development.

Ongoing Support for:



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