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Marketing Coordinator

1 month ago

Calgary, Alberta, Canada LIBERTY TAX SERVICES Full time
About the Role

We are seeking a highly motivated and organized Marketing Coordinator to join our team at Liberty Tax Services. As a Marketing Coordinator, you will play a key role in developing and implementing marketing strategies to promote our brand and services.

Key Responsibilities
  • Event Planning: Develop and execute event plans for publicity, fundraising, and information purposes, including coordinating logistics, managing budgets, and ensuring successful event execution.
  • Communication Strategies: Develop and implement communication strategies to engage with our target audience, including creating and disseminating marketing materials, managing social media presence, and building relationships with key stakeholders.
  • Policy Development: Assist in the development and implementation of marketing policies and procedures to ensure consistency and effectiveness across all marketing channels.
  • Marketing Materials: Assist in the preparation of marketing materials, including brochures, reports, newsletters, and other promotional materials.
  • Publicity and Promotions: Coordinate special publicity events and promotions to increase brand awareness and drive sales.
  • Market Research: Conduct public opinion and attitude surveys to inform marketing strategies and improve customer engagement.
  • Digital Marketing: Conduct online marketing, e-commerce, and website promotions to drive traffic and sales.
  • Marketing Strategy: Develop and implement marketing strategies to achieve business objectives, including setting goals, tracking metrics, and adjusting strategies as needed.
Work Environment

As a Marketing Coordinator at Liberty Tax Services, you will work in a fast-paced environment with tight deadlines and a focus on attention to detail. You will be part of a dynamic team that values client focus, efficient interpersonal skills, excellent oral communication, initiative, and a strong work ethic.

Requirements
  • Education: College/CEGEP degree in Marketing, Communications, or a related field.
  • Experience: 2 years to less than 3 years of experience in marketing or a related field.
  • Language: English (work language).
  • Work Term: Permanent.
  • Hours: 40 hours per week.