Chief Marketing Officer

3 weeks ago

Vancouver, British Columbia, Canada Hiive LLC Full time
Marketing Strategy

As the Chief Marketing Officer at Hiive LLC, you will be responsible for developing and executing a comprehensive marketing strategy that drives growth, brand awareness, and customer acquisition. You will lead a team of talented marketing professionals and collaborate closely with other departments to position the company as the world's leading liquidity solution and marketplace for pre-IPO stock.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy aligned with the company's overall business objectives.
  • Drive brand awareness and positioning, ensuring the company's brand resonates with its target audience.
  • Oversee the development and execution of effective customer acquisition and retention campaigns across various channels.
  • Conduct ongoing market research to identify trends, opportunities, and competitive threats.
  • Lead and manage a team of marketing professionals, providing mentorship, guidance, and career development opportunities.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Foster a culture of innovation and experimentation within the marketing team.
  • Provide strategic input to the executive team on marketing-related decisions.

Requirements
  • Proven track record of success in developing and executing marketing strategies for exceptional high-growth companies, preferably with a fintech or regulation-intensive marketplace unicorn.
  • Previous CMO experience with 20+ total years in marketing, at least 10 years in a leadership role.
  • Bachelor's degree from a rigorous undergraduate institution, MBA a plus.
  • Strong understanding of the fintech industry and market trends, including regulatory landscape, competitive landscape, and emerging technologies.
  • Experience scaling a foundational marketing department through managing large budgets and teams, with a proven ability to allocate resources effectively and drive results.
  • Strong analytical skills and data-driven decision-making abilities, with the ability to leverage data insights to optimize marketing strategies.
  • Experience with marketing automation tools and platforms (e.g., io, Salesforce Marketing Cloud).
  • Familiarity with CRM systems (e.g., Salesforce) and customer data management practices.
  • Strong understanding of digital marketing best practices and emerging trends, including influencer marketing, content marketing, and social media advertising.
  • Demonstrated ability to adapt to a rapidly changing technological landscape and leverage new marketing opportunities.
  • Experience with cross-cultural marketing and understanding of global market dynamics (if applicable).
  • A strong understanding of the regulatory environment and compliance requirements within the fintech industry.
  • A commitment to data privacy and ethical marketing practices.

What We Offer
  • Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.
  • Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.
  • A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.
  • An engaging social calendar, including bi-weekly catered lunches, bi-weekly 'Friday bar,' team workouts, annual summer party, and holiday party, two 'onsite' all-team retreats each year, semi-annual team-building events, and Hiive Womens' Network events.
  • Sponsorship, immigration, and relocation for exceptional candidates.

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