Global Digital Experience Specialist

2 weeks ago


Valcourt, Quebec, Canada BRP Full time

About the Role

We are seeking a skilled Global Digital Experience Specialist to join our team at BRP. As a key member of our global web experience team, you will be responsible for providing the best digital experience to our users and collaborating with other digital and brand teams.

Key Responsibilities

  • Adapt and implement brand strategies for the website by providing the best web experience to users in line with business objectives and brand vision.
  • Create, communicate, and maintain a strong annual brand plan.
  • Represent the brands to the web team by communicating a retail vision and brand objectives.
  • Collaborate with web coordinators to implement content by creating strong, actionable user stories.
  • Be responsible for brand website content: work on product launches and all other brand and digital initiatives, from leading content creation to delivering top-quality websites.
  • Be responsible for channel performance growth and participate in several governance meetings (brand and/or digital related).
  • Be responsible for monitoring KPIs and performance websites.
  • Collaborate with the entire web team to proactively provide optimizations to achieve any KPIs and maintain a healthy website.

Requirements

  • At least 5 years of experience across various similar digital roles.
  • Experience in website management and knowledge of Adobe Experience Manager (AEM), Digital Asset Manager (DAM), Translation Management Service (TMS), Content Square and GA would be an advantage.
  • Understanding the need for user-centric, digital-focused copywriting.
  • Naturally curious, self-motivated, and ready for challenges.
  • Good analytical skills, attention to detail, and organizational skills.
  • Good management of time and priorities and prepared for large-scale projects.
  • Collaborative, and willing to work closely with other BRP brands and departments.
  • Fluent in English and French.


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