Digital Marketing Strategist

6 days ago

Richmond, British Columbia, Canada Semtech Full time

Job Summary:

Semtech Corporation is seeking an experienced Digital Outbound Marketing Manager to conceptualize and execute on multi-channel outbound campaigns that will directly drive pipeline growth and revenue generation. As a global leader in innovative semiconductor solutions, Semtech is committed to providing a seamless digital experience for our customers, partners, and stakeholders. We're looking for a creative, analytical marketer to lead outbound campaign efforts that will directly drive pipeline growth and revenue generation.

Key Responsibilities:

  1. Develop and Execute Outbound Marketing Strategies: Design, create, execute, and optimize marketing campaigns to increase prospect and customer engagement and conversion using outbound levers including but not limited to:
    1. Automated outbound workflows supporting trigger events
    2. Lead nurturing campaigns to support engagement
    3. ABM initiatives
    4. Digital event marketing (webinars, events, podcasts, etc.), pre-event and post-event
  2. Drive Data-Driven Experiments: Devise and drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments to improve user experience and engagement
  3. Manage Marketing Database: Own and curate the marketing database to ensure the firm's universe of prospects is constantly growing and highly accurate (automating processes where needed / necessary)
  4. Monitor and Report Success Metrics: Report and monitor success metrics for the outbound marketing channel mix and identify critical improvement opportunities within the programs with action plans to address

Requirements:

  1. Bachelor's degree in marketing, business, or a related field, or equivalent experience
  2. 5+ years of experience in B2B technology marketing
  3. Experience in identifying target audiences and driving lead generation
  4. Experience in managing corporate marketing events strategy and execution
  5. Ability to work cross functionally with internal teams as well as with customers and partners
  6. Knowledge of marketing, events, and sales enablement best practices
  7. Excellent project management skills
  8. Strong communication skills (written and verbal)
  9. Experience with Marketing Automation software (HubSpot a plus)
  10. Experience working with Salesforce preferred

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