Global Director of Marketing Excellence

3 days ago

Laval, Quebec, Canada Couche-Tard Full time

Direct message the job poster from Couche-Tard/Circle K

Global Functions Recruiting Specialist @ Circle K | Talent Acquisition

Our mission is simple: to make our customer's lives a little easier everyday. We have grown into a successful global company with over 16,000 stores in 29 countries, serving almost 9 million customers every day.

In total, more than 150,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first.

Wherever your journey's going, we can help you get there. Are you ready to grow your career? Let's grow together

Department: Marketing

Location: Laval, QC (4204 boulevard Industriel, H7L 0E3)

Current Hybrid work: 3 days at the office and 2 days remotely

Type of employment: Permanent, Full Time (40 hours)

Overview

At Couche-Tard and in our marketing teams we are entrepreneurial, action-oriented and we work as one team. We do not take ourselves too seriously, and do not engage in politics or bureaucracy. We value diversity and different ways of thinking and working.

The Global Marketing team develops strategies, plans, communications, campaigns and projects influencing all of our 27 Business Units across the US, Canada and Europe.

The Global Director of Marketing Excellence will lead this multifunctional team in budget planning, media strategy, social media and marketing effectiveness. This role will also be responsible for global agency relationships, contracts and Circle K's global optimization project Fit to Serve.

In this role you lead a shared service department with specialisms in media, performance marketing, marketing technology and social media. This role will also have embedded resource from the global data and analytics team and Insights team.

What You'll Do

  • Marketing Effectiveness: Responsible for the company's understanding of the return on marketing spend. Coordinates with D&A team for annual project management and output.
  • Global Media Oversight: Contract owner for Global Media and Digital relationships. Leads internal media teams and responsible for the company's $75m global ad spend.
  • Annual Budget Building: Responsible for 'bottom up' budget planning and initiation of annual budget planning system.
  • Global Marketing Optimization (Fit to Serve): Coordinates Global Marketing teams initiatives, targets and reporting.
  • Global Social Strategy and Governance: Oversees the global strategy and governance for social media in conjunction with the Central Marketing Team (NA & Eur), Global Brand and Global Comms teams
  • Marketing Technology: Responsible for coordinating Martech for Global Marketing with IT and bringing new in-housing initiatives into the teams (including Dynamic Creative Optimization)

What You'll Need

  • Bachelor's degree in Marketing, Business or related field.
  • Minimum 15 years advertising experience including social and digital platforms as well as traditional media channels.
  • Experience working in a media or strategic marketing agency or working in a strategic marketing function.
  • Strong project management in a complex environment, preferably in an international context.
  • Budget and cost analysis experience.

Knowledge and skills:

  • Knowledge of market research practices and statistical modelling techniques as it relates to developing marketing strategies.
  • Understand customer journeys and how to influence them across multiple online to offline journeys from owned channels – in-store, mobile applications, websites and social media to 3rd party platforms websites, apps emails.
  • In-depth digital marketing experience with an understanding of and background in DCO, A/B testing, programmatic advertising.
  • Experience in social strategic planning across social platforms.
  • BI/similar Sales reporting knowledge: ability to both apply and interpret data practically for use in real-world scenarios.
  • Ability to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines.
  • Self-starter and comfortable working cross functionally and as part of a team.
  • History of successful team management and mentoring (preferably in international environment)
  • Maintain a positive team attitude and professional demeanor.

Language skills:

  • Bilingualism required (French and English), both written and spoken, as the person will be called upon to serve English-speaking regions.

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