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Senior Paid Marketing Media Planner and Strategist
2 months ago
At SurveyMonkey, we're on a mission to raise the bar for human experiences by amplifying individual voices. We're seeking a passionate Paid Marketing Media Planner and Strategist to help spearhead dynamic paid media strategies across channels such as Paid Search, Paid Social, and Programmatic.
Key Responsibilities:- Develop, plan, and execute paid media strategies across various channels, including Paid Search, Paid Social, and Programmatic.
- Analyze marketing metrics to measure the effectiveness of campaigns and provide insights on recommended optimizations.
- Collaborate with cross-functional teams to define marketing objectives and ensure alignment with overall business goals.
- Conduct in-depth research to identify target audiences and determine the most effective media mix.
- Manage and allocate budgets for paid media campaigns, ensuring cost-effective use of resources.
- Stay up-to-date with the latest trends and best practices in digital marketing and media planning.
- 5+ years of experience in paid media planning and strategy or a related role, SaaS experience preferred.
- Strong understanding of full-funnel marketing and its impact across all marketing channels.
- Proven experience in developing and executing media plans for paid marketing campaigns.
- Strong analytical skills and data-driven thinking.
- Proficiency in using marketing tools and analytics platforms.
- Strong understanding of digital marketing channels and platforms.
- Creative thinking with the ability to develop innovative marketing strategies.
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
