Senior Manager of Online Presence
6 days ago
As the Senior Manager, Digital Strategy, you will be responsible for leading our digital team in Burnaby, Toronto or Calgary. Your primary focus will be on developing and executing a comprehensive, global website and landing page strategy that drives growth and maximizes conversion across key audience segments.
Key Responsibilities
* Develop and execute a comprehensive, global website and landing page strategy that aligns with Clio's business objectives, customer needs, and competitive landscape.* Own Clio's marketing web properties, ensuring they serve as high-performing demand generation engines.* Ideate, lead, and prioritize high-impact digital marketing initiatives, collaborating cross-functionally with marketing design, web development, growth, content, and PMM teams.* Lead, build and mentor a team of web developers, fostering a culture of innovation, agility, and performance excellence.* Direct website conversion rate optimization strategy, working closely with the Senior Website Conversion Manager, Senior UX Designers, and Web Analysts to improve user journeys and business outcomes.
Required Skills and Qualifications
* 8+ years in website strategy, digital marketing, or CRO, with 3+ years in leadership roles.* Proven track record of owning and optimizing high-performing marketing websites, driving conversion and user engagement.* Expertise in CRO, A/B testing, UX optimization, and technical SEO to improve organic rankings and lead generation.* Strong experience with web analytics and marketing tech, including Google Analytics, GSC, Intellimize, and CMS platforms like WordPress.* Ability to lead cross-functional teams (web dev, UX, content, growth) and align website strategies with business goals.
Diversity, Inclusion, Belonging and Equity (DIBE)
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
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