Chief E-commerce Strategist
6 days ago
At SRTX, we're committed to revolutionizing the textile industry through technology innovation. We're seeking a skilled Chief E-commerce Strategist to join our team and drive measurable improvements across our key performance indicators.
Job OverviewWe're looking for an experienced professional with a proven track record in e-commerce strategy development, implementation, and optimization. As our ideal candidate, you'll be responsible for designing and executing robust e-commerce strategies that align with our company's objectives and drive significant growth in our online presence.
Responsibilities- Develop and execute comprehensive e-commerce strategies that align with our business goals and drive significant growth in our online presence.
- Collaborate with cross-functional teams, including Performance Marketing Lead and eCommerce Specialist, to implement cohesive and impactful marketing campaigns across major digital platforms.
- Analyze market trends, customer behavior, and competitor activities to identify opportunities for innovation and improvement in our e-commerce strategy.
- Manage and allocate digital marketing budgets effectively, ensuring optimal use of resources for maximum return on investment.
- Provide strategic insights and detailed performance analysis to senior management, including monthly reporting on key metrics, progress against goals, and strategic recommendations for future actions.
- Foster a culture of continuous improvement by leveraging technology and data analytics to enhance business operations and customer satisfaction.
- Minimum of 10 years of experience in e-commerce, particularly in a DTC or B2C environment.
- Proven expertise in managing and optimizing e-commerce platforms, with a mastery of Shopify.
- In-depth knowledge of e-commerce strategies, including funnel optimization and direct marketing.
- A strong analytical mindset and experience with data-driven decision making.
- Comfortable deploying and managing large-scale digital marketing budgets, demonstrating a capacity to effectively allocate resources and maximize ROI.
- A competitive salary range of $150,000 - $200,000 per year.
- A comprehensive benefits package, including RRSP matching contribution, birthday day off, employee perks program, parental leave, PPE allowance, paid time off, sick leave, health and dental benefit insurance, access to Telemedicine services, donation matching, volunteer time off, commute perks, learning and career growth opportunities.
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