Market Development Associate

4 days ago


Ottawa, Ontario, Canada Health Standards Organization (HSO) Full time
About the Role:

Health Standards Organization (HSO) is seeking a highly skilled Canadian Market Development Associate to support our Canadian Market Development team. This individual will report to the Director, Canadian Market Development and collaborate with a dedicated sales team.

The successful candidate will be responsible for identifying market opportunities through effective research and formulating strategies to capitalize on these chances. They will engage in prospecting, lead generation, and communication of value to drive market growth. This role plays a vital part in assisting organizations to provide safe and effective care.

Main Responsibilities:
  • Conduct thorough research to identify new leads using various tools and platforms.
  • Engage and nurture potential clients through phone calls, emails, social media, or in-person conferences.
  • Determine lead potential and readiness for sales engagement.
  • Maintain and update CRM systems with accurate lead information.
  • Support market research and analysis within specific geographies and healthcare sectors.
  • Identify and segment market opportunities.
  • Assist in pre-launch forecasting and marketing planning.
  • Develop presentations for leadership on win/loss trends and recommend remediation strategies.
  • Collaborate with the Sales & Marketing team to plan and execute product marketing initiatives.
  • Support the creation of concise, engaging, and compelling sales collateral.


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