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Senior Marketing Director

7 days ago

Vancouver, British Columbia, Canada Coulson Capital Full time

Coulson Capital is a trailblazing marketing agency that drives growth for top eCommerce brands through innovative advertising strategies, performance marketing, and direct-to-consumer (DTC) growth tactics.

We're seeking a highly experienced Chief Marketing Officer (CMO) with a strong background in advertising, Shopify, and eCommerce brand growth to lead our marketing efforts and position Coulson Capital as the leading agency for DTC success.

About the Position

The Chief Marketing Officer (CMO) at Coulson Capital will be responsible for developing and executing growth-driven marketing strategies for both our agency and our clients. This role requires deep expertise in paid media, Shopify optimization, and scaling eCommerce brands, with a strong preference for experience in the health and wellness sector.

  • Develop and Execute Marketing Plans: Create and implement high-performing ad campaigns across Meta, Google, TikTok, and emerging digital platforms, ensuring maximum client growth and ROI.
  • Optimize DTC Brand Performance: Leverage Shopify expertise to improve conversion rates, user experience, and overall sales for DTC brands.
  • Work Directly with Clients: Drive client success through performance marketing, funnel optimization, and strategic consulting.
  • Elevate Thought Leadership: Develop industry insights, case studies, and thought leadership content to elevate our reputation as a leading marketing agency.
  • Analyze Campaign Performance: Utilize analytics tools to track, report, and optimize campaign performance.
  • Influencer and Partnership Marketing: Collaborate with key influencers, affiliates, and brand partners to amplify marketing impact.
  • Build and Lead a High-Performance Team: Foster innovation and collaboration within a high-performance marketing team.