Digital Transformation Strategist

7 days ago


Ottawa, Ontario, Canada Randstad Canada Full time
Job Description

The Digital Transformation Strategist will play a pivotal role in shaping and executing our web transformation. This service involves developing strategies, providing operational guidance, ensuring the alignment of web initiatives with business goals, and driving continuous improvement in website performance and user experience.

Key Responsibilities
  • Develops and supports the execution of comprehensive web strategies that align with the company's overall business objectives.
  • Collaboratively develops and supports the execution of a scalable personalization strategy.
  • Collaborates with business teams to jointly develop a content strategy for the website including content and technical SEO.
  • Begins building user flows that enable the customer journey for target personas.
  • Develops and supports the execution of an accessibility strategy that includes content and technology.
  • Drives web transformation projects, including website redesigns, collaborates in platform migrations and the integration of new technologies.
  • Provides operational guidance to cross-functional teams, ensuring best practices in design, content management, and web development.
  • Collaborates with UX designers to enhance user experience and ensure the website meets the needs of our target audience.

Requirements
  • Drive website transformation.
  • Develops and executes web strategies (including SEO strategy, content strategy, content management strategy, personalization strategy) that deliver on OKRs and on our corporate strategy.
  • Advises cross-functional teams to ensure best practices in design, development, and content management.
  • Supports team leadership developing strategic short- and long-term goals.
  • Collaborates with stakeholders to ensure strategic alignment.
  • Strategic thinking and ability to connect website efforts to business goals and customer needs.


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