Digital Marketing Strategist

7 days ago

Surrey, British Columbia, Canada FortisBC Full time
Role Overview

We are seeking a highly organized communications professional to join our team as a Digital Marketing Strategist. This role will be responsible for managing our social media channels, working closely with subject matter experts, and staying ahead of the curve by researching the latest content marketing trends and best practices.

Key Responsibilities:
  • Craft dynamic content strategies that help raise awareness about energy savings and rebates and offers programs, including identifying opportunities for long and short-form content creation across various mediums like video, social media, and email to maximize engagement and impact.
  • Provide social media strategies, manage inquiries related to our conservation and energy management programs, and respond on behalf of FortisBC. Drive high public engagement through compelling content strategies that align with strategic objectives.
  • Support website content strategy for fortisbc.com by overseeing the ideation, development and execution of engaging and timely blogs. Collaborate closely with a team of writers, designers, insights and coordinators to ensure priority alignment and resource allocation.
  • Ensure digital projects are completed from conception to launch, helping to identify potential issues and providing solutions, while reporting on successes.
  • Stay current with the latest digital marketing trends and best practices, ensuring content strategies and user experience are optimized for email, social media and the web.
Requirements:
  • A diploma in marketing, communications, or related discipline plus three years of related experience or an equivalent combination of education, training, and experience.
  • Digital Expertise: Proven track record in creating and executing impactful digital campaigns with tangible results across multiple platforms including websites, email, and social media. Understanding of the social media landscape and experience in facilitating short-form content, particularly reels and short videos.
  • Execution Skills: Strong ability to prioritize tasks, juggle multiple deadlines, and execute on time.
  • Collaborative Mindset: Thrives in cross-functional roles, adept at liaising with external vendors, and demonstrating a proactive approach and outstanding teamwork.
  • Organized: Skilled in managing multiple campaigns simultaneously, all while keeping a keen eye on achieving quarterly and yearly content objectives.
  • Creativity: Understanding of various content formats, such as video, blogs, articles, newsletters, and social media.
  • Technical Proficiency: Intermediate skills with MS Office Suite, Adobe Creative Suite and social media tools such as Sprout Social and Meltwater.

As a valued member of our team, you will have the option to participate in a flexible work program, enabling you to work from an approved flex location in British Columbia up to 85 days a year (equivalent to approximately two days a week), subject to business or operational needs.

This is an exciting opportunity to join a forward-thinking organization that prioritizes innovation and employee satisfaction. We offer a competitive salary range of $64,600-$91,800 annually, depending on experience, as well as a comprehensive benefits package and opportunities for career growth and development.

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