Director of Brand Marketing Strategy

4 days ago


Vancouver, British Columbia, Canada Lululemon Athletica Full time

Lululemon Athletica is a pioneering performance apparel company that empowers individuals to move, grow, connect, and be well. We are driven by our commitment to innovation, stores, people, and community connections.

About this Role

The Senior Manager, Brand Marketing will play a pivotal role in driving growth for the North American business and building equity in our largest market. This individual will lead cross-functional marketing initiatives, develop and execute strategies, and build partnerships to deliver exceptional results.

Key Responsibilities:

  • Refine and evolve the North America Brand Marketing strategy to drive business growth
  • Lead large-scale marketing initiatives, developing strategic plans and executing integrated campaigns across all channels
  • Build and manage key partner relationships, ensuring seamless integration and partnership-led moments
  • Track and manage budgets effectively, working with cross-functional partners to optimize planning and execution
  • Drive leadership across key cross-functional teams, guiding strategic vision and removing roadblocks
  • Develop strong creative briefs, inspiring creative teams and driving impact through insight development, competitor analysis, and market trends

Requirements:

  • Bachelor's degree in marketing or a related field
  • 10+ years of experience in marketing, with a proven track record of success in brand marketing and partnership development
  • 3+ years of people management experience, with a focus on leading high-performing teams
  • Creative brief development experience, with a deep understanding of brand and content marketing
  • Excellent written and verbal communication skills, with the ability to create comprehensive presentation decks and inspire cross-functional teams


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