Marketing Art Director

3 days ago

Eastern Ontario, Canada Zynga Full time

We are seeking a talented Marketing Art Lead with experience in video development, graphic design, and mobile game marketing to join our world-class marketing organization at Zynga.

This critical role will be responsible for driving the development of all creative executions required to support the effective and efficient marketing of our games across User Acquisition, App Store Optimization, Social/Community, and LiveOps marketing efforts.

As a hands-on creative professional, you have an understanding of what it takes to inspire a team of artists to produce marketing creatives that excite and engage an audience. You understand the difference between performance marketing and brand marketing and are data-focused, with an understanding of KPIs and using those insights to drive creative decisions and performance.

The successful candidate will work closely with Product Marketing to establish selling points for the game, generate and maintain the ad production cadence and schedule, and develop quarterly high-level creative plans.

About This Role
  • You will lead a team of artists to satisfy the demands of an aggressive delivery cadence of ads and assets needed to support User Acquisition, App Store Optimization, Social/Community, and LiveOps marketing efforts.
  • Collaborate with the Creative Director to align on a process for constant brainstorming & ideation that become actionable briefs for creative executions.
  • Lead communication and transparency with the product and game teams.
  • Keep up to date with what is going on in the game - new assets, new content, new features, new levels, events, etc.

To succeed in this role, you will need:

Requirements
  • At least 5 years of professional experience developing and executing video creative.
  • Expert knowledge of Adobe After Effects, Premiere (expert Photoshop & Design skills a big plus).
  • Strong conceptual and visual design skills leading to thoughtful creative executions.
  • Confident working in an extremely fast-paced environment with multiple projects and quick turnarounds.
  • Thorough understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks.
  • Thorough understanding of (or at least a genuine desire to learn) the nuances of creating video assets for the iOS and Google Play storefronts.

This is a fully remote role that may be based anywhere in the United States. We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits, including medical, dental, vision, and basic life insurance, 16 paid holidays per calendar year, unlimited discretionary time off, and eligibility to participate in our 401(K) plan.

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