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Graphic Designer
2 months ago
The Marketing and Branding Team at Explore Edmonton Corporation is seeking a highly skilled Graphic Designer to lead the creative strategy and development of visual communications across our brands.
This role is responsible for overseeing the creative elements and design of both internal and external facing branded documents and campaign collateral, including the Explore Edmonton, Edmonton EXPO Centre, Edmonton Convention Centre, KDays, Farmfair International, Canadian Finals Rodeo, Rodeo Week, and Edmonton Urban Farm brands.
The successful candidate will:
- Develop and implement creative strategies to drive brand awareness and engagement.
- Design and produce high-quality visual communications, including graphics, logos, and branding materials.
- Collaborate with the Marketing and Branding Team to manage the day-to-day briefing process and develop concepts and creative assets.
- Partner with the Global Marketing team to align on objectives, content, and messaging.
- Translate creative briefs into effective visual communications using strategy and available research.
- Create engaging and creative graphics to visually represent Explore Edmonton and our family of brands.
- Present and articulate designs to the Marketing and Branding Team and Explore Edmonton business units for feedback.
- Work collaboratively with the Marketing and Branding Team to ensure business units have all their brand and design needs met.
- Prioritize and execute on multiple project requests.
- Brainstorm and develop creative ideas to further global marketing/brand and design KPIs and goals.
- Support the Marketing and Branding Team with quality assurance and brand compliance for the Explore Edmonton brand and all related sub-brands.
- Foster a collaborative environment to ensure effective communication and bridge the gap between project stakeholders to keep projects running smoothly.
- Budget collaboration, metric benchmarking, and business planning.
- Other duties as required.
The successful candidate will have the following:
- Post-secondary education in graphic design or visual communications, preferred.
- Minimum 2-3 years in a graphic design role, agency or in-house.
- Strategic, analytical, and forward-thinking.
- Passion for travel and the tourism industry.
- Excellent people and communication skills, both oral and written.
- Creative mind and ability to truly understand a brand essence.
- Strong design skills with a history of keeping clients happy.
- Ability to multitask.
- Solution-driven.
- Thinks outside the box.
- Ability to work in a team environment and collaborate for solutions.
- Strong understanding of Adobe suite of software.
- Digital illustration an asset.