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Digital Marketing Specialist
1 month ago
Are you a creative and analytical professional looking to make a meaningful impact in the world of digital marketing? Do you thrive in a fast-paced environment where innovation and data-driven strategies come together to shape powerful marketing campaigns?
We're seeking a highly skilled Digital Marketing Specialist to join our dynamic Communications, Engagement, and Marketing team at the City of Medicine Hat. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive engagement, inspire the community, and showcase the vibrant arts, entertainment, and heritage of Medicine Hat.
Your Key Responsibilities:- Collaborate with marketing specialists to create compelling digital assets for social media, web, email, and eCommerce platforms, ensuring alignment with our communication and marketing strategies.
- Drive social media campaigns by developing content, engaging followers, managing advertising campaigns, and analyzing performance metrics.
- Maintain and enhance the City's digital presence by creating and updating website content, developing email newsletters, and managing other email marketing initiatives.
- Pull and analyze data from digital marketing platforms to evaluate the effectiveness of campaigns, making informed recommendations to enhance performance.
- Build strong working relationships with internal teams, media agencies, community groups, and other partners to execute digital marketing strategies.
- Strategize and execute initiatives to promote and grow our membership program.
- Attend city events to capture promotional content when required, showcasing the richness of Medicine Hat's cultural scene.
- A creative thinker who can visualize ideas and develop original content through photography, video production, and graphic design using tools like Adobe Creative Suite and Canva.
- The ability to analyze performance data, spot trends, and adjust marketing strategies to ensure effective community engagement.
- Exceptional writing, editing, and proofreading skills, with the flexibility to tailor messages to various audiences.
- A team player who thrives in an environment that values positive working relationships and clear communication.
- The ability to take initiative, work efficiently under pressure, and remain flexible in a fast-paced environment.
- A recognized two (2) year Diploma in Visual Communications, Graphic Art and Design, Marketing, or a related field from a recognized post-secondary institution.
- A minimum of five (5) years of proven experience in marketing and promotions, with at least three (3) years working with digital marketing tools in a business setting (social media, Google Display Ads, email marketing, websites).
- Demonstrated experience with content creation, social media management, email marketing, and analyzing digital campaign performance.
- Proficiency in Adobe Creative Suite, Canva, and business software for communication, analysis, and documentation.
- Experience with social listening tools is an asset.
- Make a difference: Contribute to the growth and development of our employees, fostering a culture of continuous learning and professional advancement.
- Collaborative environment: Work alongside passionate professionals dedicated to achieving excellence and driving positive change within the organization.
- Career growth opportunities: Access to ongoing training, development programs, and advancement opportunities to support your professional growth and career aspirations.
- Competitive benefits package: Enjoy a comprehensive benefits package including competitive base salary, health, dental, retirement plans, and more.
- Competitive rate of pay: Starting at $34.54/hour.
- Relocation assistance available.
