Senior Creative Strategist
6 days ago
About VML South Africa
VML South Africa is a global powerhouse in modern marketing, blending creativity, technology, and culture to drive meaningful connections between brands and consumers. Our work shapes the future of some of the world's most iconic brands.
The Role
We're looking for a Senior Copywriter to help craft compelling, strategic, and results-driven copy for Ford Pro, Ford's innovative ecosystem of commercial vehicles, software, and services designed to help businesses thrive. As a key player in the creative team, you'll collaborate with creative leadership, strategists, and account teams to develop ideas that cut through the noise and make an impact.
About Ford Pro
Ford Pro is a dedicated business within Ford Motor Company, focused on revolutionizing the way commercial customers operate their fleets. More than just a vehicle provider, Ford Pro is a one-stop shop for businesses—offering a powerful ecosystem of commercial vehicles, telematics, charging solutions, financing, and maintenance services that help businesses maximize uptime and productivity.
What You'll Do
- Concept & Execute: Develop high-impact creative concepts and persuasive copy for digital, social, video, print, and experiential campaigns.
- Brand Voice: Maintain and evolve Ford Pro's tone of voice, ensuring consistency across all touchpoints.
- Storytelling: Transform complex technical information into engaging, benefit-driven narratives that resonate with business owners and fleet managers.
- Collaboration: Partner closely with art directors, strategists, and other creatives to produce best-in-class work.
- Presentation & Pitching: Confidently present work to internal teams and clients, articulating your vision with clarity and passion.
- Trend Awareness: Stay on top of industry trends, B2B marketing innovations, and automotive advancements to keep ideas fresh and relevant.
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