Content Strategist

2 weeks ago

Toronto, Ontario, Canada The Cigna Group Full time

Responsibilities


  • Create engaging, brand-enhancing copy for various channels.
  • Develop compelling messaging by applying Tone of Voice guidelines.
  • Transform technical information into clear, concise content.
  • Review, revise, and approve existing content.
  • Pursue feedback to refine and develop copy.
  • Manage and maintain the quality of content, leveraging insights and past performance.
  • Present work and provide rationales for the approach taken.
  • Be accountable for deliverables and deadlines.
  • Build strong relationships with the marketing team.

About you


  • Proven experience in a copywriter role for leading brands.
  • A confident, capable individual with three or more years' experience in an Agency, in-house, or freelance copywriter role.
  • Demonstrate the ability to generate sharp, compelling copy through various channels.
  • Comfortable working within global brand guidelines while showing creativity in writing.
  • Calm under pressure and able to manage time, prioritize workload, and handle multiple tasks.
  • Highly driven and self-motivated.
  • A team player in an environment where quality is valued.
  • Excellent communication skills.
  • Attention to detail; ability to proofread and catch spelling, grammar, and punctuation errors.
  • Ability to work in a fast-paced, highly matrixed environment.
  • Passionate about customer experience, with a focus on delivering the best content.

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the healthcare system, empowering them with information and insight to make informed decisions about their health and well-being. Our mission is to improve the lives of our customers, one healthcare solution at a time.

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