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Digital Marketing Strategist

1 week ago

Ajax, Ontario, Canada Directful, Inc. Full time
Job Description

We are Directful, Inc., a fast-paced and ambitious B2B SaaS startup aiming to revolutionize the industry with our cutting-edge solutions. Our innovative products empower businesses to optimize operations, elevate customer experiences, and gain a competitive edge in a rapidly evolving digital landscape.

About the Role

We are seeking a passionate Digital Marketing Strategist to join our Marketing Team. This is an excellent opportunity for someone who is enthusiastic about transforming the B2B tech landscape through innovative technology and marketing strategies.

Responsibilities

- Conduct comparative analyses of our websites with competitors and target audiences using various SEO tools such as Search Console, Deepcrawl, Screaming Frog, SEMrush, SEO Monitor, Ahrefs, Oncrawl
- Prepare projects aimed at increasing organic traffic to our websites and carry out related activities
- Conduct necessary analyses for the continuous SEO optimization of our websites and implement activities based on the obtained data
- Enhance the visibility of our websites by closely collaborating with social media platforms
- Research, plan, and implement projects/campaigns to gain followers/interactions for all brand social media accounts

Requirements

- At least 6 years of experience in the field of SEO (Search Engine Optimization)
- Proficient in core web technologies (HTML, Ajax, Javascript, CSS)
- Proficient in various SEO tools and capable of conducting analyses using these tools
- Experienced in fundamental search engine concepts such as Crawl, SERP, Index, Backlink, Natural language processing, Canonical, rich snippet, in-site linking, nofollow, anchor text, etc.
- Constantly monitoring and mastering search engine algorithms and updates

Benefits

- Opportunity to work with a dynamic team of professionals
- Continuous learning and self-improvement opportunities
- Flexible working hours with a focus on delivering high-quality results

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