B2B Content Manager

7 days ago


Vancouver, British Columbia, Canada Tbwa ChiatDay Inc Full time
Leadership and Collaboration\
- Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors; over time developing an in-house content marketing team
- Guide cross-functional initiatives between content, research, and marketing teams
- Lead the evolution of Later's content strategy and thought leadership position

Requirements\
- 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
- Proven track record of creating content that engages senior marketing decision-makers
- Strong analytical skills with experience in content performance measurement and optimization

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