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Public Relations Strategist

3 weeks ago

Vancouver, British Columbia, Canada Doctors of BC Full time

Company Overview

At Doctors of BC, our vision is to promote a healthy and thriving community. As a Communications Specialist, you will play a critical role in enhancing the organization's communication initiatives, both internally and externally.

Job Description

  • Develop and implement comprehensive communication strategies to support organizational objectives, enhance stakeholder engagement, and promote the organization's mission and values.
  • Serve as a key advisor on communication matters, offering specialized solutions to complex issues and contributing to the department's strategic planning efforts.
  • Partner with the Senior Communications Specialist and Communications Coordinator for streamlined strategy execution.
  • Lead cross-functional projects and collaborate with various departments to integrate communication efforts, ensuring alignment with broader organizational goals.
  • Proactively identify, manage, and resolve communication challenges, employing innovative solutions and contingency planning to mitigate risks.
  • Develop and distribute compelling content across various media, including digital, print, and social media, to engage diverse audiences.
  • Monitor and evaluate the effectiveness of communication strategies, using data analytics to inform decision-making and strategy adjustments.
  • Provide guidance and leadership to junior staff, overseeing project work and contributing to their professional development.
  • Engage with internal and external stakeholders to maintain and enhance the organization's public image and advocacy efforts.
  • Stay abreast of industry trends and advancements in communication technologies to continually innovate and improve the organization's communication efforts.

Required Skills and Qualifications

  • A Bachelor's Degree in Communications, Journalism, Public Relations, Marketing, or a related field complemented by at least 4 years of experience in a communication role, with a proven track record of developing and implementing effective communication strategies.
  • Exceptional writing, editing, and verbal communication skills, with the ability to craft messages for diverse platforms and audiences.
  • Strong project management skills, with the ability to lead projects, coordinate teams, and manage timelines and deliverables.
  • Advanced knowledge of digital communication tools and platforms, including social media, content management systems, and email marketing software.
  • Ability to work autonomously, with a high level of strategic thinking, problem-solving, and decision-making capabilities.
  • Strong interpersonal skills, with the ability to build relationships, collaborate across departments, and provide leadership and guidance to junior team members.
  • A commitment to continuous learning and development in the field of communications and public affairs.
  • Knowledge of BC's healthcare system is an asset.