Content Specialist

4 weeks ago


Toronto, Ontario, Canada Rogers Communications Full time
About the Role

We are seeking a highly skilled Content Specialist to join our Corporate team at Rogers Communications. As a key member of our brand team, you will be responsible for developing and executing content across social media and digital platforms to build consideration and preference for the Rogers Brand.

Key Responsibilities
  • Develop and deliver a steady stream of engaging, innovative, and relevant content that supports the Rogers brand and drives business results through social channels.
  • Monitor social trends, influencers, and relevant news to identify opportunities to join the social conversation and grow brand visibility.
  • Support the implementation and growth of the Rogers Brand Platform across pillars and ensure all consumer-facing content is aligned to the overarching brand strategy, visual identity, and editorial calendar.
  • Deliver on Brand, Partnerships, Corporate Social Responsibility communications strategies, plans, and executions through social media and content.
  • Manage day-to-day agency and cross-functional relationships to deliver brand communications, execute on content calendar, and support delivery of 360-degree campaigns.
  • Adopt a mix of measurement methodologies to track, report, and optimize the performance of all campaign initiatives through social media.
  • Manage social media budget, ensuring appropriate budgets are allocated to deliver optimal efficiency while analyzing traffic trends and post-performance opportunities for future strategy and development.
  • Regularly communicate project status and timeline updates to internal stakeholders.
  • Publish project post-analysis reports with recommendations for future campaigns.
  • Evaluate brand campaigns and content effectiveness and optimize according to KPIs.
Requirements
  • At least 3+ years of social media and marketing/communications experience.
  • A University or College degree, preferably in Marketing, Communications, or a relevant field.
  • Experience with social copywriting for large brands.
  • Experience in end-to-end content development, digital production, distribution, and measurement.
  • Team player that displays strong initiative – always hungry to learn and do more.
  • Experience with paid campaign management on Facebook/Instagram and X.
  • Strong project management skills with the ability to effectively coordinate multiple projects, deadlines, and priorities.
  • Deep knowledge of social media platforms including the best way to leverage each platform to connect with our audiences and build our social brand.
  • Ability to successfully manage complex organizational structures and relationships, building relationships with cross-functional teams.
  • Superior communication skills – an expert in creating compelling content and copy.
  • Bilingual (English & French speaking) an asset.
What We Offer
  • Competitive salary and annual bonus.
  • Competitive and flexible health and dental benefits, pension plan, RRSP, TFSA, and stock matching programs.
  • Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
  • Paid time off for volunteering.
  • Company matching contributions to charities you support.
  • Growth and Development Opportunities: Self-driven career development programs (E.g. MyPath program) – Rogers First: priority in applying to internal roles of interest.
  • Wellness Programs: Homewood employee and family assistance program – Cognitive Behavioural Therapy (CBT) and Virtual therapy sessions – Low or no-cost fitness membership with access to virtual classes.

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