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Data Insights Manager

2 months ago

Toronto, Ontario, Canada Samsung Electronics Full time
{"title": "Data Insights Manager", "content": "Unlock Business Potential with Data Insights

Samsung Electronics is seeking a highly skilled Data Insights Manager to join our team. As a key member of our Data Insights Team, you will collaborate with cross-functional teams to deliver actionable insights and drive business growth.

Key Responsibilities:

  1. Partner with Sales and Client Solution stakeholders to present Samsung Ads analytical capabilities to clients and interpret campaign results to improve campaign KPI performance.
  2. Leverage Samsung first-party data, combined with client first-party or third-party data to inform client's pre-campaign strategy for audience targeting and media strategy.
  3. Apply Samsung measurement capability and interpret campaign results to improve campaign and KPI performance.
  4. Design campaign measurement and attribution plans fit for client purpose.
  5. Explore data to identify trends and opportunities, problem-solve anomalies interacting directly with Client Analytics team and Product and Engineering teams.
  6. Become an expert with Samsung Ads data warehouse and internal tools to help Sales & Client Solutions answer key client questions.
  7. Partner with stakeholders and other support groups to identify new analytical capabilities/solutions that will empower the sales and service organization.
  8. Collaborate with 3rd party data and measurement partners to deliver results to clients when applicable.

Requirements:

  • 8+ years relevant experience: media company, ad agency, market research firm, ad tech, etc.
  • 4+ years in related analytics role with practical application of ad campaign performance reporting.
  • Prior SQL experience, working with UDW/TV data a plus.

About Samsung Electronics:

Samsung Electronics is a global leader in technology, innovation, and design. Our mission is to inspire the world and shape the future with our innovative products and services.

", "lang_code": "en-US"}