Email Marketing and Communication Specialist
2 weeks ago
Job Summary
The Email Marketing Specialist at Trinity Western University will be responsible for executing and optimizing digital marketing initiatives to drive sales growth and customer acquisition.
This role will focus on implementing, tracking, and optimizing inbound marketing campaigns across email, web, and social media platforms to increase qualified visitors and drive funnel conversions.
Main Responsibilities
- Coordinate the execution, optimization, and reporting of digital marketing campaigns.
- Create effective engagement studios and automated communication workflows to drive customer conversions.
- Manage the digital communications calendar and ensure brand messages are clearly communicated in campaign copy, workflows, and webpages.
- Continuously optimize inbound marketing campaigns to achieve positive campaign outcomes.
- Provide copywriting for digital campaigns as needed.
Key Skills and Qualifications
- Demonstrated experience in Salesforce and Marketing Cloud.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Proficiency in copywriting and editing for sales and marketing campaigns.
- Strong organizational and analytical skills.
- Ability to execute within established process and framework while innovating.
Benefits and Culture
As a member of the Trinity Western University team, you will enjoy a comprehensive benefits package, annual statutory holidays, and generous vacation entitlement.
Our team is committed to an ethic of inclusion and to the equal treatment of all persons without discrimination.
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