Strategic Product Placement Analyst

3 weeks ago

Toronto, Ontario, Canada Labatt Breweries of Canada Full time

About Labatt Breweries of Canada

As one of Canada's founding businesses and leading brewers, Labatt Breweries of Canada is proud of its history and heritage in the country. With a portfolio of over 60 quality beers and beyond, we are committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.

Job Overview

The Strategic Product Placement Analyst provides actionable insights and recommendations to support category management and strategic planning for our Beer and Beyond Beer portfolios. This role involves building planograms, tracking and reporting share of shelf, as well as testing planograms and other research studies through Virtual Reality.

Main Responsibilities

  • Develop and maintain planograms that optimize shelf space and product visibility in retail stores.
  • Allocate space based on sales data, consumer insights, and promotional plans to maximize revenue and brand exposure.
  • Develop merchandising strategies that highlight key products, promotions, and seasonal offerings.
  • Own the share of shelf process at Labatt.
  • Work with the external partner and the sales intelligence team on tracking share of space across Canada.
  • Be the main point of contact for implementing Virtual Reality.
  • VR used to test planograms, merchandising, shopping experience, etc.

Requirements

To be successful in this role, you will require:

  • A post-secondary education.
  • The ability to plan and prioritize routine and ad hoc tasks in order to reach established objectives.
  • Mastery of Windows environment and Microsoft Office software (Excel, Power Point).
  • Practical experience in complex data bank processing an asset (Access, Space Planning(JDA), PBI).
  • Excellent communication skills; must speak and write well in English.
  • Independent and dynamic, with good people skills.
  • Experience with working with JDA planogramming suite.

Estimated Salary Range

$60,000 - $80,000 per year, depending on experience.

About You

You are a detail-oriented and analytical individual with excellent problem-solving skills and the ability to work effectively in a fast-paced environment. You have a passion for understanding consumer behavior and preferences, and you are skilled in using data and analytics to inform business decisions.

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