Marketing Strategy Lead
5 days ago
The Senior Marketing Manager will play a pivotal role in driving the long-term expansion of our brand portfolio. This includes developing and executing an integrated commercial plan, leading cross-functional teams, and collaborating with agency partners.
Key Accountabilities:
- Deliver against aggressive commercial targets (top and bottom line) for our top GROW brand and two key SUSTAIN brands
- Develop and execute brand strategy across an integrated commercial plan
- Develop advertising assets to localize in Canada and lead the briefing process and projects across an integrated agency team
Education and Experience:
- Bachelor of Business and/or MBA required; 8 years minimum of marketing experience in brand management; 2 years minimum of direct supervisory experience
- Prior innovation/new product development experience, new product launches, and/or major repositioning of a Brand
- Demonstrated ability to generate big new ideas and lead complex, strategic projects from ideation through to commercialization
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