Chief Marketing Officer

2 weeks ago

Abbotsford, British Columbia, Canada Phantom Screens Full time

Chief Marketing Officer Job Description

About the Role:

Phantom Screens is seeking a visionary Chief Marketing Officer to lead our marketing and product teams. As a key member of our Senior Leadership Team, you will help shape the company's strategic direction and drive revenue growth through innovative marketing strategies.

Key Responsibilities:

  • Strategy and Execution:
  • Create and implement short and long-term marketing and product strategies that align with our overall business goals and drive revenue growth.
  • Develop and manage the annual marketing and product budgets, ensuring alignment with our long-range goals and strategies.
  • Be the champion of our brand, creating buzz and excitement across all key audiences: consumers, partners, industry professionals, and internal teams.
  • Responsible for increasing sales lead generation through the design and implementation of appropriate strategies for each of our verticals, sales channels, and services.
  • Drive innovation and creativity to our corporate marketing, trying new and uncharted paths to achieve our goals.
  • Operational Leadership:
  • Lead the marketing and product teams, providing clear direction, resources, and guidance to hit targets, drive revenue, and align with company strategy.
  • Build and develop a high-performance team, fostering a culture of innovation, growth, and accountability.
  • Operational Excellence:
  • Monitor and analyze performance data, measuring KPIs to ensure that all marketing and product initiatives are on track to achieve business goals.
  • Review actual sales results, weighing them against set targets and business KPIs, to determine the effectiveness of marketing & product initiatives and implement necessary changes.
  • Ensure Phantom Screens is keeping up with emerging digital marketing trends.

Requirements:

We are seeking a big-picture thinker with a proven track record in senior management leadership roles. A Bachelor's Degree in a marketing specialty is required, with an additional advanced degree in Business, Communications, or Marketing highly desirable. Minimum 10 years marketing experience, at least 5 of which have been in a senior management leadership role.

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