Head of Commercial Strategy

4 days ago


Nanaimo, British Columbia, Canada Victoria Newitt Recruitment Inc. Full time

We are looking for an experienced Vice President Marketing and Sales to join our client's team at VMAC. This individual will play a key role in driving profitable revenue growth and increasing market share in the mobile compressed air market.

About the Company

VMAC is a leading manufacturer of compressed air technology solutions with a global presence through a network of over 300 partners. They have consistently achieved recognition as one of Canada's Best Managed Companies and a Great Place To Work Certified organization.

The successful candidate will be responsible for providing strategic sales and marketing leadership, owning and driving profitable revenue growth and increased market share in the mobile compressed air market.

Key Responsibilities

  1. Develop and manage channel and partner strategies and programs.
  2. Lead business development including market competitiveness, pricing, brand awareness, development & consistency, lead generation, compensation, distribution, channel and partner strategy and CRM management.
  3. Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
  4. Work with the President and senior management team members to identify and develop strategic alliances, manage major customer accounts.
  5. Establish compensation, training, and sales incentive programs for reporting teams.

Requirements

  • At least 10 years sales/marketing experience in comparable industries, with 5 years in a senior management position.
  • Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
  • Demonstrated track record of sustainable and profitable revenue growth achievement through the execution of effective marketing strategies.
  • Demonstrated experience with market growth in international markets.
  • Ability to plan and manage at both the strategic and operational levels.


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