Data-Driven Audience Analyst for Radio Canada International

2 weeks ago

Montreal, Quebec, Canada Radio Canada International Full time
Job Description

We are seeking a highly skilled Data-Driven Audience Analyst to join our team at Radio Canada International. As a key member of our analytics department, you will play a crucial role in helping us drive data-informed decisions that support our business goals.

About the Role

In this exciting opportunity, you will work closely with our stakeholders to build trust and support their audience and data analysis needs. You will be responsible for conducting analysis, making relevant audience recommendations, creating and maintaining audiences in data management platforms, and working with marketing, product, and revenue teams to use and optimize audience data.

You will also assist with marketing planning based on audience insights, work with sales teams to provide them with audience insights and recommendations, and present your analysis and recommendations to a varied audience.

Responsibilities
  • Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs.
  • Create and maintain audiences in data management platforms (CDP/DMP) and data clean rooms.
  • Work with marketing, product, and revenue teams to use and optimize audience data.
  • Assist with marketing planning based on audience insights.
  • Work with sales teams to provide them with audience insights and recommendations.
  • Present your analysis and recommendations to a varied audience.
Requirements

To succeed in this role, you will need:

  • Three or more years' experience in a similar position.
  • Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.).
  • Proficient knowledge of data management platforms (DMP/CDP) and their APIs.
  • Proficient knowledge of at least one programming language associated with data analysis, ideally SQL or Python (pandas).
  • Good knowledge of Power BI (visual design, DAX).
  • Proficient knowledge of web analytics measurement tools (Google/Adobe Analytics and A/B test platforms).
  • Proficient knowledge of web tagging tools and apps (Google Tag Manager).
  • Knowledge of advertising platforms (Google Ad Manager, Meta, etc.).
  • Experience with data clean rooms an asset.
  • Expertise in marketing and Canadian media.
  • Ability to work as a team player.
  • Interest in digital and emerging technologies.
  • Familiarity with Radio-Canada platforms and content an asset.
  • Bilingualism (English/French) required.
About Us

Radiation Canada is committed to being a leader in reflecting our country's diversity. We value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canada's public broadcaster.

Salary Information

The estimated salary range for this role is $80,000 - $110,000 per year, depending on experience and qualifications.

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